With more events come more challenges—related to finding attendees for new events. So it’s no surprise that the number one challenge faced by event creators in the year ahead is reaching new attendees.
Keeping up-to-date with new developments, services, social media updates, newsletters, relevant marketing materials are a lot to handle when the plate is already full. Along with the growing competition in the global market, marketers are continually striving to harness data for getting actionable insights. Therefore, purposefully designing a solution that promotes communication and interaction is paramount to achieving maximum results. Leveraging event management software enables marketers to leverage the benefits of real-time data for extracting actionable business insights from events required to drive organizational growth. Moreover, it helps organizations capture and analyzes attendees’ behavior, which helps them make effective business decisions.
From event-management technology to a revitalized focus on personalized learning environments the future of event management and planning in 2020 looks bright. The factors expected to drive the growth of the event management software market in North America are the stable economy, technological enhancements, and advanced infrastructure. To help business decision-makers choose the right event management solutions, services, and advisors for their respective enterprises, Marketing Tech Outlook presents “Top 10 Event Management Consulting/Services Companies 2020.”